In 2013, I started an independent and self-funded project, called Artemis Eyes Project together with a professional photographer (Andreja Veluscek). Artemis Eyes Project aims to raise awareness around the beauty of nature and the world of science, and in particular on important topics when it comes to environmental conservation and protection. Today, I manage this project in collaboration with a diverse array of photographers and video makers (e.g. watch Plastic Wave, filmed and edited by Nicolò Ongaro).
I believe that the most powerful issue of our time is the interaction between human and nature. Plastic pollution, climate change, anthropogenic noise are just some examples of the impact that the human kind is having on our living planet today. For the first time, we are assisting to man-made changes which act on a global scale, result from a variety of sources and produce several different effects on both habitats and wildlife (and ultimately, on the human kind as well).
However, public awareness around these urgent environmental matters is generally not in line with the level of knowledge achieved to date by scientists. Scientific papers are generally difficult to be approached by the general public.
Today we live in a video-phillic world; visual tools, such as videos and pictures, can communicate effectively to a wider public than scientific papers do, and could ultimately help to fill the knowledge gap between scientists and the general public. Filling this gap is of fundamental importance for the successful management of these important, global, environmental matters: we can’t divorce environmental management from public awareness! As a researcher, I soon started to wonder how could I communicate my research in order to contribute to this collective process, and Artemis Eyes was one of the answers to this question. Artemis Eyes’ main characteristic is to use visual tools to communicate science, by maintaining the same rigor and accuracy that is proper of the world of research. During its first two years, Artemis Eyes Project focused only on videos; today, Artemis Eyes Project has broadened by including wider content types such as photos and articles. All information behind Artemis Eyes Project videos and posts are always accurately researched and comes only from peer-reviewed international publications, which I try to translate in easy to understand words and in captivating images.
A small disclaimer: Artemis Eyes Project is not politically correct. Artemis Eyes Project stands on the side of nature; our planet is unique, is the only one we have and the time for taking effective measure for its preservation and conservation is right now.
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